The measurement engine
behind profitable Google Ads.
Astra Brain is the server-side tracking and profit-intelligence platform behind the portfolio of e-commerce storefronts we manage — every ad click captured first-party, every conversion verified, every SKU accountable for the money it spends.
Tracking that survives
the modern web.
Browser pixels lose conversions every day — tracking prevention, ad blockers, consent walls, cross-device journeys. Astra Brain closes that gap: the ad click is captured first-party the moment a visitor lands on one of our stores, tied to the order when it happens, and reported to Google Ads server-to-server.
- Complete signal for Smart Bidding — Google’s algorithms bid on full conversion data instead of a fraction of it, which is where paid growth for an e-commerce store is won.
- ROAS you can act on — every number reconciled against real order revenue, not modelled estimates.
- Verified end-to-end — each upload is checked back against Google Ads, so silent measurement failures are caught the same day.
Down to the SKU
that earned it.
Shopping and Performance Max spend is only as good as the products behind it. Astra Brain reads Google Ads performance per product — spend, clicks and conversion value per SKU — and puts it next to real store revenue, so the catalogue is managed like a portfolio.
- Winners get scaled — products that earn their spend are surfaced daily, per store and per market.
- Losers get caught early — SKUs quietly burning budget without converting stand out immediately.
- Device and daypart splits — mobile versus desktop performance per store, trended over a full year.
ROAS is vanity.
Profit is the verdict.
A store can look great on ROAS and still lose money. Astra Brain computes true profit per store, per day: revenue minus product costs, payment fees, refunds, agency fees and ad spend — the full P&L, not the flattering half of it.
- Break-even ROAS per store — computed from each store’s real cost structure, so scaling decisions have a floor under them.
- Every cost dated — supplier, payment and fee changes apply from their effective date; history stays honest.
- One profit line across the portfolio — daily, monthly and year-to-date, in one currency.
Email revenue, read on the
same page as ads.
Paid acquisition brings the customer; lifecycle email brings them back. Astra Brain pulls Klaviyo performance for every storefront into the same view as Google Ads — attributed revenue share, flow conversion, deliverability and sign-up form performance.
- Attribution as a share of real revenue — email’s contribution measured against actual store orders, per store.
- Flow-level truth — welcome, abandoned-cart and post-purchase flows compared across the whole portfolio.
- Deliverability watched daily — bounce, spam and unsubscribe rates flagged before they hurt the sender domain.
Plugged into the stack that runs the stores.
Astra Brain sits on top of the platforms our storefronts already run on — reading performance, revenue and lifecycle data into one place, and writing verified conversions back where they matter.
Google Ads
Deep two-way integration: campaign, product and device performance flows in; verified server-side conversions flow back. Bidding decisions run on complete data.
Shopify
Order revenue synced continuously from every storefront — the ground truth that every advertising metric on the platform is reconciled against.
Klaviyo
Lifecycle email performance per store — attributed revenue, flow conversion and deliverability — read side by side with the paid funnel.
Built for a real, running business.
Astra Brain is in production every day. It exists because operating a multi-storefront business by hand — cross-checking each store, each ad account and each tracking pipeline — doesn't scale.
Transparent about data, by design.
The platform processes commerce and advertising data from the stores and ad accounts under our management. Access requires authentication, data is encrypted in transit, and nothing is sold or shared with unrelated third parties. The full details are public: